A public service announcement (PSA) is a message in the public interest disseminated without charge, with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.
Taking into account that MS 16 supports and encourages it’s employees to actively participate in all fields of sportsmanship, we simultaneously announced public service campaign to raise awareness of risks for athletes. Our research team identified that endurance athletes who exercise for three hours or more have an increased chance of dying from a cardiac arrest.
About 1 in 50000 – if you run marathons or participate in other forms of exercise which last for three hours or more, that’s your approximate risk of suffering an acute heart attack or sudden cardiac death during (or within 24 hours of) your effort. For every 50000 athletes, one will be stricken during such prolonged activity. Running a marathon or cycling intensely for three hours is riskier than taking a commercial airline flight.